Are you thinking about starting a business, or even have a business idea in mind but are unsure of how you’re going to make it a success?
If so, this week’s episode is for you.
It’s important to be confident in your business so that you can:
- Focus on your own zone of genius and action plan without getting side tracked by what the competition is doing
- Give your business 110% (you can’t expect to knock it out the park if you’re not giving it your all)
- Exude the positive energy and excitement that you’re clients and customers will feel when you are interacting with them
No body else can do what you do – the way that you do it.
We are all unique and we all have a different approach to doing things. The so-called competition out there is not something to be worried about.
I believe that there is more than enough to go around and that by focusing on a niche and going deep with that niche audience you set yourself apart from the other people who are out there already acting on your business idea.
Spoiler Alert: You can download a free worksheet to walk you through the 4-step formula to help you find your confident edge. Make sure you watch the video and download your copy by clicking the button below:
With that, let’s dive into the simple 4-step formula to finding your confident edge in your business idea.
- Get clear on what your talents are
Everybody has a different zone of genius. I believe that when you know what your strengths are, you’ll feel a boost in confidence, which naturally attracts clients and customers to you.
You’ll feel good doing the world in your business and in turn get positive feedback and it’s such a beautiful positive reinforcement loop for you and your business.
- Engage your passion
I remember when I was in my corporate job I wasn’t sure what my passion was. I would Google “What should I do with my life?” on a Sunday night and article after article said to follow your passion. After a while I got pretty frustrated because at the time I was passionate about a good night’s sleep!
If your passion doesn’t come naturally to you, don’t worry. Just be an observer over the next week and take not of what activities you like doing in both your working life and your personal life.
There will be a lot of clues when you keep your eyes open for them.
- Figure out a need in the market that you are uniquely able to solve
Steps 1 and 2 are focused on you. Steps 3 and 4 are about making sure that there’s a match with what’s going on outside of you in the market.
You’re starting a business. That involves solving a need or a problem for what it is that you have to offer.
- What is your audience’s willingness to pay for what you have to offer?
If you are able to find your first paying client or simply have people sign up to a waiting list for what you have to offer then you know that you truly do have something people are looking for. Sure, it may not be the big bucks yet but it’s a great start.
Remember if you’re looking to start a business you’ve got to make sure that it brings in revenue too otherwise it’s just an expensive hobby. Don’t get me wrong – having a hobby is fine (if that’s your goal) however if you’re looking to make money in your business then you’ve got to keep in mind steps 3 and 4.
To find your confident edge in your business idea you want to make sure that you are clear on:
- Your talents
- Your passions
- The genuine need for what you have to offer in the market
- You have people who are willing to pay for what you have to offer
You can download your FREE worksheet to start tracking each of these elements in one easy document. Click the button below to download your FREE copy.
Now that you’ve learned the 4-step formula, I want to hear from you:
- Which step is the easiest for you to figure out?
- Which step is the hardest?
Leave a comment below.